Hotel Cafe
www.hotelcafe.com
Overall, the website is clean and has a classy feel to it. It is simple and does not use a lot of colors. The website is effective and informative. While it's mostly a singer/songwriter venue, the first page of the site gives more of a jazz club feel to it:
Calls to Action
Audience/Demographic
From the look of the website and the artists who play it seems to appeal to a slightly older, 25-40 demographic. This is mostly due to the sophistication of the site, and the lack of bright colors, which often are used to appeal to a younger audience.
What Sold & Where
You are able to click to buy tickets from both the front page, as well as on the main page (shown above). They have a simple ticket purchasing process. When you click on "tickets" it immediately takes you to a list of upcoming shows:
After selecting the artist you wish to see you're immediately asked Quantity, then you enter payment information for a total of 2 clicks. Excellent!
What Sold and Where
They seem to have only tickets for sale on their website.
Relative Value/Image
It's a small club that does not take reservations, and it features mostly up-and-coming singers/songwriters. For that particular niche it's a decent value with a good image that appeals to musicians who would play there.
Ability To Recommend
Links to both twitter and facebook on front page
Daily Uniques
Compete.com
About 4,000 daily uniques
Inbound Links
Google:
Yahoo:
Facebook:
4,574 Likes with frequent status updates about gigs for that night at the venue
Twitter
11,449 followers, same updates as Facebook
Myspace
3217 Friends, status updates linked to facebook/twitter
Commerce
Concert tickets, food & drinks at the venue
They also have the Hotel Cafe Tour, though it's not currently running.
Calendar on their own website
Eventful.com
My favorite part of their website is the FAQ, which is a fictional conversation:
